New Direct Hit video! Touring with PEARS!

Direct Hit’s brand new video is premiering now at Brooklynvegan. Click here to watch the video for “Promised Land,” culled from their first FAT release, Wasted Mind. Below, read about what inspired vocalist Nick Woods to write the song. Then, be sure to catch them live with their new label mates PEARS, as their tour together kicks off tomorrow!

When I started writing “Promised Land,” I pictured a cult on Adderall wandering through the desert, looking desperately, over generations, for something they’ll never find. It’s funny to me how stimulants do that – They give you the feeling of purpose, whether or not that purpose really exists. And I feel like that has some very real parallels to religion, or belief, just these things that make you feel like you’re going somewhere. The only difference is that parents don’t usually share drugs with their kids like they do the Bible, or whatever holy knowledge they pass down. In this song though, that wisdom comes in a pill, which when taken away creates the same kind of terror people feel when their reason for existing is erased. So I guess I’m asking in kind of a cartoonish way how different your drug of choice really is compared to your Church.